La Boutique Jzn Formae Interioris Officinae Dulciariae by Millton Yu is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.
AesInterior· 2021
La Boutique Jzn Formae Interioris Officinae Dulciariae
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
Praemium A' Design Award Aeneum Winner in Interior Category
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- Verified Award Winner
- Verify Award Status for #123736
The Design
About La Boutique Jzn Formae Interioris Officinae Dulciariae
Textus Libri: La Boutique Jzn est designatio interior officinae dulciariae Taipei in Taiwania sitae, mense Novembri anno 2019 perfecta. Spatium 68 metrorum quadratorum notam dulciariam centum annorum modo hodierno praesentat. Color auri roseique opaci pro colore rubro sollemnium traditionalium substituitur, atque officinae naturam mollem et tranquillam praebet. Formae quadratae et rotundae tamquam signa notae adhibentur, quae in fenestrae Sinensis reticulato ordine, in fastigii forma, in ora curva mensae, in ianuis armarii ex viminibus contextis sellarumque tergis, et in lineis metallicis pavimento insertis apparent.
The Recognition
About the Praemium A' Design Award Aeneum
La Boutique Jzn Formae Interioris Officinae Dulciariae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur La Boutique Jzn Formae Interioris Officinae Dulciariae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. La Boutique Jzn Formae Interioris Officinae Dulciariae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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