Aes Graphica · 2021
Dodoshine Nota Generalis
- Praemium A' Design Award Aeneum 2021 in Graphica
- CLIENT: Dodoshine
- Estimated Number of Design Views: 14,698
- Verification code E9BDE4BAA3 · Verify this award
Colors
About Dodoshine Nota Generalis
Dodoshine est nota generalis creata pro signo instrumentorum domesticorum quod technologia sterilizationis ultraviolaceae utitur. Nomen refert ad Sinensem consuetudinem res in lumine solis ponendi ad bacteria necanda, usus qui et cum vita salubri et cum technologia ultraviolacea coniungitur. Logotypum in litteris audacibus sine seriphis fundatur, additis quibusdam lineamentis seriphorum qualia a notis vestiariis saepe adhibentur. Haec coniunctio notae imaginem solarem et paulum elegantem tribuit. Logotypum in productis et in materia mercatoria imprimi potest, magnitudine minima 34 per 10 millimetra.
About the Praemium A' Design Award Aeneum
Dodoshine Nota Generalis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Dodoshine Nota Generalis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Dodoshine Nota Generalis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Press Kit
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
