Memory of Jiangnan Munus Primarium: Tabula Affixa by Yi Wu and Yanghua Yao

Memory of Jiangnan Munus Primarium: Tabula Affixa by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Memory of Jiangnan Munus Primarium: Tabula Affixa

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Munus Primarium: Tabula Affixa

Textus Libri: Memoria Jiangnan tabula affixa est carmini Sinico traditionali innixa. Consilium ex proprietatibus inscriptionum ossium oraculi et scripturae sigillorum ducitur, quae in formas graphicas claras redactae sunt. Elementa traditionalia graphice transformantur, dissolvuntur et denuo creantur, experimentis tribus dimensionibus formis litterarum adhibitis. Tabula affixa per impressionem digitalem confecta est et 70 per 100 centimetra metitur. Propositum est venustatem culturae Jiangnan, litterarum Sinicarum et poesis antiquae auditorio internationali praebere.

The Recognition

About the Praemium A' Design Award Ferreum

Memory of Jiangnan Munus Primarium: Tabula Affixa victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Memory of Jiangnan Munus Primarium: Tabula Affixa creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Memory of Jiangnan Munus Primarium: Tabula Affixa ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO