Chuankui Involucrum Liquoris by Sungoo Design

Chuankui Involucrum Liquoris by Sungoo Design is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2022

Chuankui Involucrum Liquoris

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #132735

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Colors

The Design

About Chuankui Involucrum Liquoris

Chuankui est designatio involucri pro liquore facta, quae ex cultura Sichuan, Sinarum provinciae, inspirationem trahit. Nomen significat "ducem Sichuan". Imago pandae ex foliis viridis harundinis composita lagenam tegit, montes silvasque harundineas illius regionis memorans. Forma cava pedis pandae in alia parte lagenae posita est, ut involucrum facile teneri possit. Operculum formam nodi harundinis sculptis foliis harundinis refert. Involucrum ex materiis biodegradabilibus factum est, quod propositum oecologicum huius designationis sustinet.

The Recognition

About the Praemium A' Design Award Ferreum

Chuankui Involucrum Liquoris victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Chuankui Involucrum Liquoris creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Chuankui Involucrum Liquoris ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents: /
Team Members: Muqiang Fu,Jingsong Lin

Read the Press Release