KGI Bank Munus Argentarium ab Frog Singapore

Opus KGI Bank Munus Argentarium a designatore Frog Singapore est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Tela.

FerrumTela· 2022

KGI Bank Munus Argentarium

a Frog Singapore

Cliens: frog Singapore

Victor praemii Praemium A' Design Award Ferreum in Categoria Tela

15,205

Victor Praemii Verificatus

Verifica Statum Praemii pro #136784

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De KGI Bank Munus Argentarium

Textus Libri: KGI Bank est situs interretialis responsivus argentariae destinatus, quattuor filiales complectens. Situs informationes corporativas et divenditorias intra unam experientiam unitam praebet. Conceptus visualis simplificatus clientibus permittit ut varias argentariae facies gradatim per strata detegant. Micro-animationes commercia consueta affectu quodam ornant. Invitamenta ad actionem et instrumenta frequentius usitata prope collocantur ut proximum gradum sustineant. Navigatio aucta subtilem ducatum inter sectiones filiarum praebet. Interfacies usoris in Figma concepta est.

Agnitio

De Praemium A' Design Award Ferreum

KGI Bank Munus Argentarium victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur KGI Bank Munus Argentarium creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. KGI Bank Munus Argentarium ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensiones et Involucrum: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Notulae: User Experience, User Interface Design, Design System, Website, Responsive
Technologia Productionis: The user interface of this website was designed in Figma.
Provocatio Designandi: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Investigatio: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiratio: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Duratio Operis: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Cursus Operationis: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Membra Turmae: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Agnitiones Imaginum: frog Singapore, 2022