Can You See the Music Identitas Dynamica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2022

Can You See the Music Identitas Dynamica

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner
Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Identitas Dynamica

Opus ad Franz Liszt Chamber creatum Orchestra notam identitatis notam dynamicam musicam agitatam est quae ad orchestrae aspectum visualem vivificandum est. Auctores eius fictam linguam musicam finxerunt, qua quaevis melodia sub elementis definiendis subjici potest. Identitas permittit unicuique membri orchestrae ut logo personale proprium suum aedificet, quod ad suum repertorium relatum est. Praeterea, ex consuetudine logon consilio amplificata, etiam auditores activam partem processus identitatis renovationis fieri poterant.

The Recognition

About the Praemium A' Design Award Argenteum

Can You See the Music Identitas Dynamica victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Can You See the Music Identitas Dynamica opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Can You See the Music Identitas Dynamica creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions