Opus SberPay Applicatio Solutionis a designatore Sber est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Mobilis.

ArgentumMobilis· 2022

SberPay Applicatio Solutionis

a Sber

Cliens: Sber

Victor praemii Praemium A' Design Award Argenteum in Categoria Mobilis

33,725

Victor Praemii Verificatus

Verifica Statum Praemii pro #137184

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De SberPay Applicatio Solutionis

SberPay est applicatio solutionis pro emptionibus interretialibus et intra applicationem factis. Solutiones per applicationem SberBank Online perficiuntur, ideo data chartae ad tabernas vel socios non transferuntur. Momentum chartae ante unamquamque solutionem videri potest. Solutiones singulae, solutiones recurrentes et subscriptiones sustinentur, et numerus chartarum infinitus pro usu posteriore adnecti potest. Lingua visualis simplex est atque in typographia, pyxide et gradatione fundata. Propositum erat necessitatem inserendi particularia chartae tollere et solutionem celerem tutamque reddere.

Agnitio

De Praemium A' Design Award Argenteum

SberPay Applicatio Solutionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur SberPay Applicatio Solutionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. SberPay Applicatio Solutionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensiones et Involucrum: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Notulae: innovation, payments, pay, acquiring, internetacquiring
Technologia Productionis: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Provocatio Designandi: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Investigatio: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiratio: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Duratio Operis: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Cursus Operationis: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patentes: Sberbank
Membra Turmae: Daria Prokuda
Shishki Collective