Unless Agency Situs interretialis by Fanny De Bray

Unless Agency Situs interretialis by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Tela Competition Category.

FerrumTela· 2022

Unless Agency Situs interretialis

by Fanny De Bray

Client: Unless agency

Praemium A' Design Award Ferreum Winner in Tela Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Situs interretialis

Unless Agency est situs interretialis creatus ut pars amplioris identitatis notae pro societate consiliaria et communicationis. Situs interretialis post analysim mercatus de tendentiis, positione competitorum et consuetudinibus sectoris elaboratus est, quae ad formam notae principales nuntios definientem duxit. Lineamentum monogrammatis notae adhibetur ad formas geometricas circulares designandas, quae textum et photographemata struunt, et ad icones formandas quae puncta praecipua illustrant. Colores et imagines a natura et a mundo luxuriae inspirantur, valores et accuratum modum agendi societatis reflectentes.

The Recognition

About the Praemium A' Design Award Ferreum

Unless Agency Situs interretialis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Unless Agency Situs interretialis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Unless Agency Situs interretialis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.