Multivision Porsche Shanghai Opus Photographicum by Florian W. Mueller

Multivision Porsche Shanghai Opus Photographicum by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Photographia Competition Category.

ArgentumPhotographia· 2022

Multivision Porsche Shanghai Opus Photographicum

by Florian W. Mueller

Client: Porsche China

Praemium A' Design Award Argenteum Winner in Photographia Category

106,858

Verified Award Winner

Verify Award Status for #139344

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Colors

The Design

About Multivision Porsche Shanghai Opus Photographicum

Multivision Porsche Shanghai est series operum photographicorum pro Porsche China creata. Singulae imagines tres photographias in uno quadro per multiplicem exponsionem coniungunt. Series varias facies Shanghai ostendit, a traditionalibus Sinensibus regionibus et architectura antiquae Concessionis Francogallicae usque ad moderna vitrea ferreaque aedificia. Autoraeda cursoria in omni imagine apparet et, quamvis stratis circumiectis, cognoscibilis manet. Imagines photographia digitali factae sunt et tamquam typi artis eximiae in tabulis compositis aluminii affixi editionibus finitis producuntur.

The Recognition

About the Praemium A' Design Award Argenteum

Multivision Porsche Shanghai Opus Photographicum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Multivision Porsche Shanghai Opus Photographicum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Multivision Porsche Shanghai Opus Photographicum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy