Top Mercury Officium Principale: Situs Interretialis by Daniel Houle

Top Mercury Officium Principale: Situs Interretialis by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Tela Competition Category.

FerrumTela· 2023

Top Mercury Officium Principale: Situs Interretialis

by Daniel Houle

Client: Azuro Digital

Praemium A' Design Award Ferreum Winner in Tela Category

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Verified Award Winner

Verify Award Status for #139506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Mercury Officium Principale: Situs Interretialis

Textus Libri: Top Mercury est situs interretialis creatus pro societate mercaturae per media socialia. Situs interretialis effectibus motus, animationibus, et illustrationibus originalibus utitur ut aestheticam mundam et modernam praebeat. Consilium cum Figma factum est et cum Webflow explicatum, et in omnibus instrumentis, exploratoribus, et magnitudinibus monitorum plene se accommodat. Pulsatoria et nexus visitatoribus permittunt ut cum variis partibus commercientur. Motus subtiliter servatus est ut interfacies clara et simplex ad sequendum maneat. Situs interretialis rationem conversionis octo centesimarum partium attigit, supra normam industriae quinque centesimarum partium.

The Recognition

About the Praemium A' Design Award Ferreum

Top Mercury Officium Principale: Situs Interretialis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Top Mercury Officium Principale: Situs Interretialis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Top Mercury Officium Principale: Situs Interretialis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.