Buddy Workwear Identitas Notae by Pilotfisch GmbH and Co. KG

Buddy Workwear Identitas Notae by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2022

Buddy Workwear Identitas Notae

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Identitas Notae

Buddy Workwear est identitas notae creata pro fabricatore vestimentorum operis in Germania. Nomen Buddy nucleum identitatis format et a pristino nomine societatis derivatur. Caeruleum obscurum principalem colorem praestat et efficit ut producta et photographiae emineant, dum caeruleum clarum ut color accentus et illustrationis adhibetur. Duo colores inter se complent sicut socii. Typographia perspicua et verba simplicia habitum directum notae sustinent. Identitas ad libellos impressos, situm interretialem, pelliculam et expeditionem in instrumentis socialibus applicatur.

The Recognition

About the Praemium A' Design Award Argenteum

Buddy Workwear Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Buddy Workwear Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Buddy Workwear Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster