Shadlee Involucrum Suci by Mohammadreza Eslamparast

Shadlee Involucrum Suci by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2022

Shadlee Involucrum Suci

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Colors

The Design

About Shadlee Involucrum Suci

Shadlee est series involucrorum suci pro octo saporibus fructuum creata, quibus ananas, mangiferum et cerasum acidum continentur. Unaquaeque theca quadraginta quinque millimetra lata, quadraginta quinque millimetra profunda et centum triginta millimetra alta est. Imagines manu in stilo cubistico pinguntur, deinde in computatorio scanuntur et perficiuntur. Colores plani adhibentur quia methodus impressionis flexographicae gradus permittere non potest. Unumquodque involucrum vultum phantasticum ostendit cum particulis quales sunt folia, fructus, instrumenta musica vel res athleticae. Color uniuscuiusque involucri ad saporem eius refertur.

The Recognition

About the Praemium A' Design Award Argenteum

Shadlee Involucrum Suci victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Shadlee Involucrum Suci opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Shadlee Involucrum Suci creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.