In Chali Expositio Interactiva et Immersiva by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Eventum Competition Category.
FerrumEventum· 2023
In Chali Expositio Interactiva et Immersiva
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Praemium A' Design Award Ferreum Winner in Eventum Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Expositio Interactiva et Immersiva
In Chali est expositio interactiva et immersiva quae pro potione thealis Chali condita est. Expositio theam pro themate sumit et montes, flumina, plantas foliaque theae Sinensia per proiectionem digitalem et instrumenta tactu sensibilia praebet. Visitatores per spatium moventur et regionem modo immersivo experiuntur. Systema odoris fragrantiam theae emittit, ita ut expositio visu, auditu et olfactu percipiatur. Consilium hoc culturam theae, artem visualem et notionem mercaturae in unum iter continuum coniungit.
The Recognition
About the Praemium A' Design Award Ferreum
In Chali Expositio Interactiva et Immersiva victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur In Chali Expositio Interactiva et Immersiva creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. In Chali Expositio Interactiva et Immersiva ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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