Lion King Aula Expositionis by Zhuyuan Cai

Lion King Aula Expositionis by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2023

Lion King Aula Expositionis

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion King Aula Expositionis

Lion King est aula expositionis pro sede internationali fabricae tegularum ceramicarum in Basi Principali Ceramicarum Foshanensi designata. Spatium circa pulchritudinem machinalem et argumentum aetatis industrialis formatur, notionem officinae futurae intellegentis atque automatariae exhibens. Chalybs immaculatus, pigmentum metallicum, vitrum et lamina aluminii materias praecipuas constituunt. Tegulae parietales interiores mensurae quadringentorum per mille ducentos per novem millimetrorum ostenduntur. Nova ratio circulationis mercaturae minutae integratur, ita ut expositio productorum et experientia commercialis in uno ambitu coniungantur.

The Recognition

About the Praemium A' Design Award Argenteum

Lion King Aula Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Lion King Aula Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Lion King Aula Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021