Spot On Lumen Interactive Institutionem ab Responsive Spaces and Michael Holzer

Opus Spot On Lumen Interactive Institutionem a designatore Responsive Spaces and Michael Holzer est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aureum in Categoria Certaminis Installatio.

AurumInstallatio· 2023

Spot On Lumen Interactive Institutionem

a Responsive Spaces and Michael Holzer

Cliens: Creative Region / City of Linz

Victor praemii Praemium A' Design Award Aureum in Categoria Installatio

540,171

Victor Praemii Verificatus

Verifica Statum Praemii pro #144465

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Spot On Lumen Interactive Institutionem

Fenestrae tabernam vacuae taediosae sunt. Praesertim propter fenestras tabernae Covid-19 pandemicae vacuae res magis urgentior facta est pro urbe Linz. Praesertim vero in magnis locis per urbem illae, spatia etiam insueta sunt arearum praesentationis, quae interim bene uti possunt. Hanc ergo unicam officinam fenestrae institutionem ac notionem & quot;macula On" post eam ortae sunt. Lumen interactivum officinae fenestras vacuas vertunt in frusta tuendas et extraordinarias, dum etiam localia negotia praestantissimum tempus spectaculi praebent. Sumus. Amare. Reverendissimo.

Agnitio

De Praemium A' Design Award Aureum

Spot On Lumen Interactive Institutionem victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Spot On Lumen Interactive Institutionem inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Spot On Lumen Interactive Institutionem cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensiones et Involucrum: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Notulae: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Technologia Productionis: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Provocatio Designandi: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Investigatio: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiratio: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Duratio Operis: Since August 2021 in Linz
Cursus Operationis: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Membra Turmae: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Agnitiones Imaginum: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus