Setoff Ornatus Interior Tabernae Expositionis by Chang Ming Hu

Setoff Ornatus Interior Tabernae Expositionis by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2023

Setoff Ornatus Interior Tabernae Expositionis

by Chang Ming Hu

Client: AJA Architects Associates

Praemium A' Design Award Argenteum Winner in Interior Category

15,642

Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Ornatus Interior Tabernae Expositionis

Setoff est taberna composita ad exhibitionem et venditionem instrumentorum coquinariorum in media Taipeia sita. Taberna ducentos quadraginta metros quadratos per tria tabulata complectitur. Primum et secundum tabulatum singula duas areas expositionis continent, tertium autem tabulatum unam aream expositionis et officinam tenet. Materiae naturales et colores parum saturati in lacunari, pavimento et parietibus adhibentur, ut res expositae praecipuae maneant. Paries nebulosi coloris cani, insigne tabernae ferens, exempla materiarum aedificatoriarum et ferramentorum in ordine ostendit. Fasciae lucis lacunar et parietem coniungunt ad spatium extendendum.

The Recognition

About the Praemium A' Design Award Argenteum

Setoff Ornatus Interior Tabernae Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Setoff Ornatus Interior Tabernae Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Setoff Ornatus Interior Tabernae Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu