Meat Festival Ornatus Interior Cauponae by Chang Ming Hu

Meat Festival Ornatus Interior Cauponae by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2023

Meat Festival Ornatus Interior Cauponae

by Chang Ming Hu

Client: AJA Architects Associates

Praemium A' Design Award Argenteum Winner in Interior Category

16,009

Verified Award Winner

Verify Award Status for #148117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Ornatus Interior Cauponae

Festum Carnis est ornatus interior cauponae familiaris Iaponicae yakiniku in urbe Taipeio sitae. Spatium ducentorum viginti quattuor metrorum quadratorum a festis traditis Iaponicis inspiratur. Ignes festivi, piscatio auratarum, tabernae venditorum viarum atque ludi puerorum tamquam elementa artis formandi denuo interpretantur. Vexilla magna, capsae lucidae, structurae arcuatae atque color ruber animum festivum creant. Sedilia in modum tabernarum parvarum disponuntur, et vitrum translucidum figuris ornatum partem superiorem cuiusque areae dividit. Reticula ac materiae lucem reflectentes spatium vividum servant simulque secretum convivarum tuentur.

The Recognition

About the Praemium A' Design Award Argenteum

Meat Festival Ornatus Interior Cauponae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Meat Festival Ornatus Interior Cauponae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Meat Festival Ornatus Interior Cauponae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu