Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Publicitas Competition Category.
ArgentumPublicitas· 2023
Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum
by PepsiCo Design and Innovation
Praemium A' Design Award Argenteum Winner in Publicitas Category
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- Verified Award Winner
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The Design
About Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum
Rockstar Spotlight Studios est studium mobile sonorum excipiendorum, quod ut experientia notae mercatoriae pro hospitibus incolisque litoris Venetiae in California creatum est. Institutio cellam animi Unplugged Mood Booth complectitur, et proposita est ut novi sapores Rockstar Unplugged populo introducerentur. Studium artificibus emergentibus, lusoribus aliisque creatoribus locum praebet ubi sonos excipere, sententias commutare et inspirationem invenire possint. Identitas notae Rockstar in interius tridimensionale translata est, formis, coloribus et politionibus notae in tabulis spumae acusticae, instrumentis, stragulis atque tabulis logotypi extrusi adhibitis.
The Recognition
About the Praemium A' Design Award Argenteum
Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Rockstar Spotlight Studios Studium Mobile Sonorum Exceptioni Destinatum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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