Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum

Zhenjiu Zhencang est involucrum et apparatus expositionis pro spiritu Sinensi baijiu. Lagoenae in ferculo forma conchae margaritiferae quiescunt, cuius figura ex tabula picta Nativitas Veneris inspirata est. Forma universa navem velivolam super undas moventem revocat. Basis crystallina cellario vinario antiquo sculpta est atque lumine LED illuminatur, quod ad longam historiam conditoris refert. Metallum, lignum, PMMA et materia plastica coniunguntur ut obiectum collectione dignum creetur. Thema margaritae notionem nobilitatis et pretiositatis notae mercatoriae reflectit, cum et fermentatio et margaritae formatio processus lenti sint.

The Recognition

About the Praemium A' Design Award Argenteum

Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhenjiu Zhencang Chinese Baijiu Involucrum Spirituum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release