Nunn Bush 3D Productum Animationis by Mateus Morgan

Nunn Bush 3D Productum Animationis by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Pellicula Competition Category.

ArgentumPellicula· 2023

Nunn Bush 3D Productum Animationis

by Mateus Morgan

Client: Morgan Studio

Praemium A' Design Award Argenteum Winner in Pellicula Category

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Verified Award Winner
Verify Award Status for #150585

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Colors

The Design

About Nunn Bush 3D Productum Animationis

Projectum est ut ostenderet omnes lineamenta producti in iocis modo informativus esse, sed sine molestus esse. Propositum calcei constructionem ostendere. Inspiratio facta est per investigationem de elementis quae productum repraesentare potuerunt, sicut natura cum omnibus coloribus et modis. Calceamentum exemplaribus photographis adhibitis ut referentiae et superficies durae 3D technicae artis exemplares imitabatur. Ad exemplar, designers programmata C4D usus est. Omnia textura facta sunt utens textura coriarii et quaedam setis officinae. Vray usus est ad reddendam et Houdini pro simulationibus.

The Recognition

About the Praemium A' Design Award Argenteum

Nunn Bush 3D Productum Animationis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Nunn Bush 3D Productum Animationis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Nunn Bush 3D Productum Animationis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca