Jotape 3D Duo Imago Artis Clavis by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Graphica Computatralis Competition Category.
ArgentumGraphica Computatralis· 2023
Jotape 3D Duo Imago Artis Clavis
Client: Morgan Studio
Praemium A' Design Award Argenteum Winner in Graphica Computatralis Category
- 68,805
- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Imago Artis Clavis
Idea erat imaginem creare quae omnia producti lineamenta per elementa visualia adducit sicut pulvinus et spuma. Sensum igitur mollitiei dans opus est. Inspiratio communis materiarum diurni diei fuit. Natantia elementa per molles et rotundos sensum mollitiei ac levitatis perducunt. Cum simplex repraesentatio esset, eventus aliter ac solito cogitavit. Maxima provocatio fuit quod per pauca elementa et texturas sensum opus productum est.
The Recognition
About the Praemium A' Design Award Argenteum
Jotape 3D Duo Imago Artis Clavis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Jotape 3D Duo Imago Artis Clavis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Jotape 3D Duo Imago Artis Clavis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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