Gua Gua Xing Qiu Nota Mercatoria ab Sxdesign

Opus Gua Gua Xing Qiu Nota Mercatoria a designatore Sxdesign est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2024

Gua Gua Xing Qiu Nota Mercatoria

a Sxdesign

Cliens: Guangxi Welfare Lottery Issue Center

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

13,533

Victor Praemii Verificatus

Verifica Statum Praemii pro #155947

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Gua Gua Xing Qiu Nota Mercatoria

"Gua Gua Xing Qiu" est nota mercatoria creata ad actiones provehendas loterii raduli statim in Sina. Signum verbale lineas minuit et structuram characterum Sinensium temperat, ut legibilitas servetur dum sensus admirationis propius intuenti apparet. Formae geometricam linguam logotypi sequuntur et aream raduli tesserae loterii modo abstracto exprimunt. Impressio technicis altae qualitatis in materiis recyclabilibus utitur. Systema visuale completum mundum raduli iucunditatis pro iuvenibus lusoribus depingit.

Agnitio

De Praemium A' Design Award Ferreum

Gua Gua Xing Qiu Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Gua Gua Xing Qiu Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Gua Gua Xing Qiu Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Dimensiones et Involucrum: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Notulae: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Technologia Productionis: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Provocatio Designandi: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Investigatio: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Inspiratio: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Duratio Operis: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Cursus Operationis: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Membra Turmae: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu