Sanat Consilium Formae Visualis by Tamer El-Menyawi

Sanat Consilium Formae Visualis by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2024

Sanat Consilium Formae Visualis

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Sanat Consilium Formae Visualis

Sanat est forma visualis destinata societati compositionis interioris et ornatus concepta. Consilium in simplicitate minimalistica et abstractione fundatur. Lineae simplices litteram S modo moderno efficiunt. Ratio aurea proportiones harum linearum regit. Unus color in variis gradibus per totam formam adhibetur. Forma reducta nuntium societatis clare et directe transferre intendit. Haec forma visionem et rationem consilii societatis reflectit. Opus circiter duabus hebdomadibus mense Februario anno bis millesimo vicesimo perfectum est.

The Recognition

About the Praemium A' Design Award Ferreum

Sanat Consilium Formae Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Sanat Consilium Formae Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Sanat Consilium Formae Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.