What Next Identitas Notae by Marko Stanojevic

What Next Identitas Notae by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2025

What Next Identitas Notae

by Marko Stanojevic

Client: Zero Bureau

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner
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Colors

The Design

About What Next Identitas Notae

Effectus visualis finalis attingitur sumendo symbolum eumque in signum interrogationis convertendo, collocando illud supra quadratum minus infra (extractam quartam partem quadrati maioris supra id) ponendoque in puncto inclinationis dum in aequilibrio manet, creando sensationem visualem tensionis cum minima reordinatione elementorum. Insigne What Next, sicut nomen ipsum, quodam modo oxymoron est, interrogatio et responsio simul, frictionem creans. Per se, signum-insigne simplex est, deliberata imperfectio et vas communicationis directum, multa ex parvo labore conans creare.

The Recognition

About the Praemium A' Design Award Argenteum

What Next Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur What Next Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. What Next Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.