Fabrika Coffee Involucrum ab Eugene Wysota and Helen Trophimova

Opus Fabrika Coffee Involucrum a designatore Eugene Wysota and Helen Trophimova est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2025

Fabrika Coffee Involucrum

a Eugene Wysota and Helen Trophimova

Cliens: Shokoladnitsa

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #164694

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fabrika Coffee Involucrum

Praecipuum elementum involucri est fenestra excisa ad formam laminarum molae coffeae insignis conformata. Hoc elementum designationis grana coffea conspicienda reddit, effectum visualem singularem praebens qui qualitatem naturalem producti eminere facit. Paleta colorum selecta mixturas coffeae distinguit et aspectum involucri in pluteo amplificat. Collocatio textus ad informationes claras et concisas de gradu tostationis, notis saporis et origine praebendam formata est, aesthetica munda minimalisticaque servata.

Agnitio

De Praemium A' Design Award Argenteum

Fabrika Coffee Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fabrika Coffee Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fabrika Coffee Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensiones et Involucrum: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Notulae: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Technologia Productionis: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Provocatio Designandi: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Investigatio: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiratio: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Duratio Operis: The project started in January 2022 in Moscow and was completed in May 2022
Cursus Operationis: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patentes: Trademark by Shokoladnitsa LLC.
Membra Turmae: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Agnitiones Imaginum: mockups by Creatsy