Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2025

Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae

by PepsiCo Design and Innovation

Praemium A' Design Award Aeneum Winner in Interior Category

18,899

Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae

Textus Libri: Popina Pepsi Mediolani MMXXIV interior popinae subitaneae est, tamquam spatium notae temporarium Mediolani creatum. Consilium hoc conceptum popinae Neoeboracensis in Europam affert, cum sit prima activatio popinae extra Civitates Foederatas Americae. Interior novo signo Pepsi novaque ratione identitatis visualis utitur. Intra spatium adhibentur relationes ad culturam popularem Italicam, inter quas pediludium et musica numerantur, atque cum celebritatibus Italicis programmata hospitibus curata sunt. Propositum erat cum auditoribus Europaeis coniungi, culturam localem in narrationem notae includendo.

The Recognition

About the Praemium A' Design Award Aeneum

Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pepsi Diner Milan 2024 Munus Primarium: Interior Popinae Subitaneae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release