Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum

by PepsiCo Design and Innovation

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #169613

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Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum

Lay's Ridatum Altum Sapore Acri est consilium involucri factum pro duobus saporibus obsonii editionis limitatae in Sina venditis: Acri Calida Fascia et Acri Foetidum Tofu. Involucrum ita conceptum est ut ad iuvenes consumptores perveniret qui intervallum obsonandi remissum quaerunt. Imagines audaces et vegetae saporem acrem clare declarant. Pictura oris ludicra in medio consilii sedet. Photographia cibi dynamica duos sapores plena vi ostendit. Effectus huius consilii identitatem vividam et facile cognoscibilem toti seriei editionis limitatae praebet.

The Recognition

About the Praemium A' Design Award Aeneum

Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lays Deep Ridged Spicy Flavor Lto 2024 Involucrum Obsoniorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release