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Heritage Spark Instrumentum Cogitationis Formativae by Liang Hou

Heritage Spark Instrumentum Cogitationis Formativae by Liang Hou is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Educatio Competition Category.


FerrumEducatio· 2025

Heritage Spark Instrumentum Cogitationis Formativae

by Liang Hou

Client: Zhejiang University

Praemium A' Design Award Ferreum Winner in Educatio Category

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The Design

About Heritage Spark Instrumentum Cogitationis Formativae

Heritage Spark est instrumentarium docendi ad opus formativum de Hereditate Culturali Immateriali fundatum. Instrumentarium tres chartularum ordines continet. Chartulae Hereditatis decem formas Hereditatis Culturalis Immaterialis ad celerem intellectum introducunt. Chartulae Personarum sinunt ut quaeque forma hereditatis ex variis muneribus studeatur. Chartulae Technologiae optiones technicas suggerunt quae novas cogitationes excitare possunt. Duae tabulae cogitationis, una personalis et una ad collegia, opus collaborativum sustinent. Chartulae digitaliter in charta lita imprimuntur et forma incisa exciduntur. Heritage Spark discipulis destinatur qui nullam priorem scientiam de hac re habent.

The Recognition

About the Praemium A' Design Award Ferreum

Heritage Spark Instrumentum Cogitationis Formativae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Heritage Spark Instrumentum Cogitationis Formativae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Heritage Spark Instrumentum Cogitationis Formativae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging
The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags
ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology
The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge
The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research
Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration
In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration
The project started in Hangzhou, China, in January 2024.
Operation Flow
The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members
Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits
The above material comes from our own team.

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