Heyday Center Identitas Corporativa by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Graphica Competition Category.
FerrumGraphica· 2025
Heyday Center Identitas Corporativa
Client: HEYDAY Center
Praemium A' Design Award Ferreum Winner in Graphica Category
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- Verified Award Winner
- Verify Award Status for #170737
The Design
About Heyday Center Identitas Corporativa
Heyday Center est identitas corporativa quae pro centro exercitationis creata est, quod servitia ad exercitationem athleticam, ad restitutionem corporis et ad studia peregrina sustentanda praebet. Logotypum in formam vexilli ascendentis effictum est, forma quae ad progressum continuum et emendationem sui refert. Littera H ex duabus figuris symmetricis numeri unius constructa est, in forma positiva et negativa collocatis, ut ad culmen attingendum significetur. Color caeruleus tamquam color principalis adhibetur ad rationem, peritiam et tranquillitatem exprimendam. Identitas methodum centri, quae in datis fundatur, reflectit.
The Recognition
About the Praemium A' Design Award Ferreum
Heyday Center Identitas Corporativa victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Heyday Center Identitas Corporativa creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Heyday Center Identitas Corporativa ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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