Auto Motion Ostentatorium Vehiculorum by Shunsuke Ohe

Auto Motion Ostentatorium Vehiculorum by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2025

Auto Motion Ostentatorium Vehiculorum

by Shunsuke Ohe

Client: Shunsuke Ohe

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #172538

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Auto Motion Ostentatorium Vehiculorum

Ostentatorium ubi vehicula luxuriosa exponuntur et venduntur. Cubicula colloquiorum, officina, necessaria, aliaque circa spatium exhibitionis circulare disponuntur. Conformatio lacunaris notatu digna est. Lacunar in duas partes divisum est, partem altam et partem humilem, parsque alta laminis tenuiter sectis cumulatis constituta est, cum illuminatione obliqua ad iuncturas inter laminas sensum fluitationis creante. Cubiculum quoque negotiationis adest quod cum spatio exhibitionis sine intervallo coniungitur, calculisque diligentibus conformatum est ut cupiditatem emendi emptorum excitet.

The Recognition

About the Praemium A' Design Award Argenteum

Auto Motion Ostentatorium Vehiculorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Auto Motion Ostentatorium Vehiculorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Auto Motion Ostentatorium Vehiculorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio