Chuanlian Ornatus Interior Tabernae Vinariae ab Luchuan Zhang

Opus Chuanlian Ornatus Interior Tabernae Vinariae a designatore Luchuan Zhang est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2026

Chuanlian Ornatus Interior Tabernae Vinariae

a Luchuan Zhang

Cliens: Eik Space Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

6,003

Victor Praemii Verificatus

Verifica Statum Praemii pro #178150

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chuanlian Ornatus Interior Tabernae Vinariae

Chuanlian est spatium venditioni potuum spirituosorum experientiaeque destinatum, in urbe Daliano Sinarum situm. Consilium ornatus tria milia metrorum quadratorum per tres contignationes complectitur, in modum navigationis dispositum. Visitatores per opus instructum ad formam arcae thesaurariae figuratae ingrediuntur atque per regiones baijiu Sinensis, vini rubri, potuum mixtorum et tabernae potoriae transeunt. Pegmata expositoria et parietes intergerini formam suam e velis et malis navium ducunt, dum lacunar figuram undae sequitur. Materiae propter qualitates reflectentes et tensiles electae sunt. Systema luminum accommodabile et applicatio mobilis motum dirigunt, et expositiones apertae visitatoribus permittunt ut singulas lagoenas tangant.

Agnitio

De Praemium A' Design Award Aeneum

Chuanlian Ornatus Interior Tabernae Vinariae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Chuanlian Ornatus Interior Tabernae Vinariae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Chuanlian Ornatus Interior Tabernae Vinariae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Inspired by the Chinese word "Chuanlian," meaning "connected rivers," this 3,000-square-meter liquor retail space in Dalian transforms the act of buying into a journey of discovery. Flowing light, curved paths, and layered materials evoke the passage of time and taste, celebrating the spirit and refinement of Chinese liquor culture.
Dimensiones et Involucrum: The project is located in Dalian, China, covering 3,000 square meters over three floors. Each level unfolds a journey - from Chinese baijiu to red wine and spirits from around the world - encouraging visitors to explore. Every display is designed to be touchable and scenographic, allowing guests to feel the texture, temperature, and story behind each bottle. The space blends narrative and interactivity, transforming retail into a sensory voyage.
Notulae: Liquor retail, immersive experience, spatial storytelling, light design, maritime culture, interactive display, Chinese spirits, digital exploration, sensory space, brand narrative
Technologia Productionis: The space takes form from the language of the sea. Exhibition racks and partitions evolve from the structure of sails and masts, expressing both lightness and tension. The undulating ceiling echoes ocean waves, guiding the rhythm of movement. Materials were chosen for their reflective and tensile qualities rather than ornament. A Dali lighting system with fully adjustable brightness and color temperature turns light into an emotional compass, responding to each visitor’s pace.
Provocatio Designandi: The greatest challenge was to translate an invisible emotion - trust - into spatial form. The team needed to balance commercial clarity with poetic experience, ensuring that exploration felt natural rather than staged. Another difficulty lay in integrating the dynamic DALI lighting and digital guide system into an environment of calm tactility. Every detail, from material resonance to visitor rhythm, was calibrated to evoke a sense of voyage and belonging.
Investigatio: The research focused on how liquor retail could rediscover the warmth between place and people in an era dominated by online consumption. The process involved observing consumer behavior in both digital and physical contexts, interviewing long-time customers, and studying emerging consumption scenes that had never existed before. Findings revealed that creativity, immersion, atmosphere, and narrative rebuild trust more effectively than efficiency. Chuanlian transforms these insights into a spatial story where commerce becomes culture.
Inspiratio: Chuanlian, a 28-year-old liquor retail brand, responds to the digital era by redefining offline experience. Inspired by Dalian’s maritime culture, the design follows a voyager who set sail 28 years ago in search of fine spirits. The journey unfolds through sail-like forms and wave motifs, blending narrative and emotion. With app-guided exploration and on-site tasting, the space turns retail into connection - restoring authenticity, tactility, and ritual to the physical store.
Duratio Operis: The project is located in Dalian, China. Design development began in November 2021 and construction was completed in November 2024. The space officially opened to the public in January 2025 as the flagship retail and experience center of Chuanlian International Trade Co., Ltd., representing the brand’s renewed vision for cultural storytelling and sensory engagement in liquor retail.
Cursus Operationis: Visitors enter through an installation symbolizing a voyager's treasure chest and gradually move through zones of Chinese baijiu, red wine, mixed liquor, and finally the bar. The themed journey is guided by dynamic lighting and a mobile app that responds to movement. All displays are open and touchable, inviting guests to slow down, release tension, and connect through genuine sensory experience rather than distance or formality.
Patentes: Copyrights belong to EIK Space Design Studio and Luchuan Zhang.
All drawings, renderings, and photographs are original works created for Chuanlian Liquor Retail Space by EIK Space Design Studio.
Membra Turmae: Lead Designer & Creative Director: Luchuan Zhang
Design Studio: EIK Space Design, Chengdu, China
Lighting Consultant: Oway Lighting
Brand Visual Identity: Zhigui Studio
Client: Chuanlian International Trade Co., Ltd.

The project was developed as a collaborative dialogue between design, light, and brand identity. Each partner contributed to shaping a sensory and emotional narrative, where architecture, light, and storytelling merge into one integrated experience.
Agnitiones Imaginum: Image #1: Photographer / Architectural Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #2: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #3: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #4: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #5: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Video Credit: Directed by Luchuan Zhang (EIK Space Design Studio), Edited by EIK Space Design Studio, Chuanlian Liquor Retail Experience Space, 2024.