Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum ab Huy Nguyen Tran

Opus Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum a designatore Huy Nguyen Tran est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2026

Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum

a Huy Nguyen Tran

Cliens: Huong

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

7,716

Victor Praemii Verificatus

Verifica Statum Praemii pro #178292

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum

Huong est opus identitatis notae et involucrorum pro nota Vietnamiensi hodierna turis incendendi. Designatio cultum maiorum tamquam ritum sensuum tranquillum pro generationibus iunioribus denuo interpretatur. Colores Quinque Elementa sequuntur, et structura involucri e Sex Concordiis atque e domo traditionali trium cellarum derivatur. Copia continet arcam principalem hexagonam, sex arcas interiores turis, duo fulcra turis atque materias impressas. Situs interretialis comes, nomine Gap, idem systema visuale extendit, permittens visitatoribus cum figuris maiorum e propria umbra formatis colloqui.

Agnitio

De Praemium A' Design Award Aeneum

Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Huong Incense Identitas Notae Mercatoriae, Designatio Involucrorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensiones et Involucrum: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Notulae: Renovative, Original, Respect, Nostalgic, Mythical
Technologia Productionis: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Provocatio Designandi: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Investigatio: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiratio: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Duratio Operis: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Cursus Operationis: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Membra Turmae: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh