Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum ab Zilong Chen

Opus Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum a designatore Zilong Chen est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum

a Zilong Chen

Cliens: City University of Macau

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

7,303

Victor Praemii Verificatus

Verifica Statum Praemii pro #180006

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum

Mei Tao Wan est identitas visualis et systema viarum monstrandarum pro horto culturali in loco ceramico historico urbis Foshan in Sinis condito. Consilium lineas structurales regionis Fornacis Antiquae Nanfeng in sceletum geometricum abstrahit. Hoc sceletum typos litterarum proprios viginti sex litterarum numerorumque a nulla usque ad novem efficit, una cum signis geometricis. Tabulae indices ex acrylico summae perspicuitatis et chalybe immaculato aeris nigri politura confectae sunt. Lumina LED in basi inserta textum noctu legibilem servant. Systema historiam loci cum novo eius munere culturali coniungit.

Agnitio

De Praemium A' Design Award Aeneum

Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mei Tao Wan Identitas Visualis, Systema Viarum Monstrandarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Dimensiones et Involucrum: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Notulae: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Technologia Productionis: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Provocatio Designandi: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Investigatio: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspiratio: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Duratio Operis: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Cursus Operationis: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Membra Turmae: Designer：CHEN ZILONG
Agnitiones Imaginum: Image #1-5 : CHEN ZILONG