Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris by Florian Seidl

Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Instrumentum Domesticum Competition Category.

AesInstrumentum Domesticum· 2026

Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris

by Florian Seidl

Client: Lavazza North America Inc

Praemium A' Design Award Aeneum Winner in Instrumentum Domesticum Category

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Verified Award Winner

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Colors

The Design

About Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris

Praesentamus Flaviam Aroma, machinam coquendi artis novissimae, ad amatores capulae Americae Septentrionalis conceptam, qui tam commoditatem quam qualitatem aestimant. Capulam aromaticam ampliusque potionum genera praebet, dum eius vestigium exiguum eam ad officia parva et officia domestica idoneam reddit. Machina systema coquendi singulare habet, quod eximios in poculo eventus sine contaminatione mutua praestat. Systema Freshpack, privilegio munitum, potiones e diversis notis in variis magnitudinibus offert. Facilis ad purgandum et ad usum commercialem probata, Flavia Aroma varietatem qualitatis professionalis in omne spatium laboris affert.

The Recognition

About the Praemium A' Design Award Aeneum

Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Flavia Aroma Munus Primarium: Systema Potionum ad Loca Laboris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging: Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags: Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge: The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents: Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits: Lavazza North America Inc