Milk Easy Plus Spumator Lactis by Florian Seidl

Milk Easy Plus Spumator Lactis by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Instrumentum Domesticum Competition Category.

ArgentumInstrumentum Domesticum· 2026

Milk Easy Plus Spumator Lactis

by Florian Seidl

Client: Lavazza

Praemium A' Design Award Argenteum Winner in Instrumentum Domesticum Category

49,210

Verified Award Winner

Verify Award Status for #183429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Easy Plus Spumator Lactis

Milk Easy Plus est spumator eximius a Lavazza excogitatus ad cappuccinum Italicum verum domi praebendum, forma conica et compacta atque interfacie usu facili praeditus, quae a machina Tabli inspirata est. Spumationem tum calidam tum frigidam offert, operculo perlucido ad progressum observandum et ad mundationem faciliorem instructus. Hoc productum simplicitate operationis, designatione audaci, et usu materiarum plasticarum post consumptionem recyclatarum eminet, dum summa aesthetices et qualitatis praecepta servat.

The Recognition

About the Praemium A' Design Award Argenteum

Milk Easy Plus Spumator Lactis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Milk Easy Plus Spumator Lactis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Milk Easy Plus Spumator Lactis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza