SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae by Prism Design is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2017

SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae

by Prism Design

Client: Prism Design

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner
Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae

SugarLady est structura interior tabernae temporariae ad vestes muliebres pertinentis, in urbe Shanghai Sinarum creata. Crystallum sacchari tamquam thema principale adhibetur, quod interiorem spatium cum nomine mercaturae coniungit. Quaeque cella exhibitionis ex compage ferrea aedificatur, nylonio industriali tecta. Tabulae LED, sescentis per sescentos millimetros dimensae, cellas ab intra illuminant, ita ut singulae unitates leniter fulgeant. Cellae simplices et leves sunt, ut componi, moveri et in variis ordinationibus recombinari possint. Area tota sex per decem metra extenditur, et cubiculum probandis vestibus continet.

The Recognition

About the Praemium A' Design Award Argenteum

SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. SugarLady Ladies Brand Pop-up Store Structura Interior Tabernae Temporariae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI