Vinicola Cherchi Vinum Titulus by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Vinum Titulus by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2017

Vinicola Cherchi Vinum Titulus

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Colors

The Design

About Vinicola Cherchi Vinum Titulus

Historic Winery in exigendis in Sardinia imperatum, quia MCMLXX, id est disposito in restyling classicis mollissima est titulus pro line. Studio tueri voluerunt titulus novum nexum sequi traditionem, societas est. Dispar ut prius tactum nibh operatus est elegantiae bonis vina qualitatem. Nam nibh has been opus in Braille ars, quae praestat eam, cum elegantia et penicullus non aestimandum. Florulentae exemplum fundatur super similitudinem prope a graphic inventa exornari et certas in ecclesia Sanctae Crucis Usini, et quoque in comitatu logo.

The Recognition

About the Praemium A' Design Award Argenteum

Vinicola Cherchi Vinum Titulus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Vinicola Cherchi Vinum Titulus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Vinicola Cherchi Vinum Titulus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene