Digital Design Days Notitia Signi Mercatorii ab Jekyll & Hyde

Opus Digital Design Days Notitia Signi Mercatorii a designatore Jekyll & Hyde est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Digital Design Days Notitia Signi Mercatorii

a Jekyll & Hyde

Cliens: Digital Design Days

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,882

Victor Praemii Verificatus

Verifica Statum Praemii pro #89836

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Digital Design Days Notitia Signi Mercatorii

Dies Formationis Digitalis notitia signi mercatorii est pro eventu digitalis formationis internationali creata. Logotypum signum responsivum est quod ad magnitudinem usus se adaptat, frequentiam singulorum elementorum quae id efficiunt mutando. Littera D ex his elementis constructa est et lucem, vim motumque significat. Palette novem colorum diversas editiones et regiones designat, dum versio linearis usum nigro et albo sustinet. Notitia in mediis digitalibus et in typis functionat, tam parvis quam magnis magnitudinibus.

Agnitio

De Praemium A' Design Award Aeneum

Digital Design Days Notitia Signi Mercatorii victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Digital Design Days Notitia Signi Mercatorii rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Digital Design Days Notitia Signi Mercatorii necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Dimensiones et Involucrum: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Notulae: digital design, innovation, responsive logo, frequency, gradient, brand identity
Technologia Productionis: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Provocatio Designandi: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Investigatio: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspiratio: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Duratio Operis: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Cursus Operationis: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patentes: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Membra Turmae: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Agnitiones Imaginum: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019