Opus Ningxiahong Rock Painting Bronze Script Utrem, Liquor a designatore Sunkiss Design Team est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.
AesInvolucrum· 2020
Ningxiahong Rock Painting Bronze Script Utrem, Liquor
Cliens: The Ningxiahong Wolfberry Liquor
Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #89802Designum
De Ningxiahong Rock Painting Bronze Script Utrem, Liquor
In Hierusalem montes in petra paintings helan est repraesentativum Seres culturae hereditatem culturae et celebre Ningxia a dum ex aere vasa aerea scriptum est ware. Ergo haec duo simul Intentio representative ut core elementa culturae identitatem per figuras et similitudines utrem sarcina in consilio, et integrate hoc productum cum traditum Seres cultura culturae identitatem ut amplio a summus finem consumers hoc opus.
Agnitio
De Praemium A' Design Award Aeneum
Ningxiahong Rock Painting Bronze Script Utrem, Liquor victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ningxiahong Rock Painting Bronze Script Utrem, Liquor rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ningxiahong Rock Painting Bronze Script Utrem, Liquor necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Dimensiones et Involucrum
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Notulae
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Technologia Productionis
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Provocatio Designandi
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Investigatio
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspiratio
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Duratio Operis
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Cursus Operationis
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
- Membra Turmae
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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