Ningxiahong Reign Title Utrem, Liquor ab Sunkiss Design Team

Opus Ningxiahong Reign Title Utrem, Liquor a designatore Sunkiss Design Team est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Ningxiahong Reign Title Utrem, Liquor

a Sunkiss Design Team

Cliens: The Ningxiahong Wolfberry Liquor

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

22,445

Victor Praemii Verificatus

Verifica Statum Praemii pro #89801

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Ningxiahong Reign Title Utrem, Liquor

Compositum ex "titulus imperii productum + + calligraphy" Quare proprium erit visual identity gignit. Sub titulo A, magna res est verbum bonum velle se tradit. Cum enim applicantur ad productum sarcina in forma calligraphy, et uber habet impressio motus Classical Seres culturae et socialis proprietas et felici beneficia a uber pro perussi tradita sunt, ita ut perussi habent amplius loqui cum bibens .

Agnitio

De Praemium A' Design Award Aeneum

Ningxiahong Reign Title Utrem, Liquor victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ningxiahong Reign Title Utrem, Liquor rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ningxiahong Reign Title Utrem, Liquor necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensiones et Involucrum: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Notulae: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Technologia Productionis: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Provocatio Designandi: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Investigatio: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiratio: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Duratio Operis: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Cursus Operationis: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Membra Turmae: Design Leader: Zhou Hong; Design Director: Wu Changzhi