World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum ab Kenneth Nienhuser

Opus World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum a designatore Kenneth Nienhuser est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Eventum.

AurumEventum· 2020

World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum

a Kenneth Nienhuser

Cliens: Eidetic Marketing

Victor praemii Praemium A' Design Award Aureum in Categoria Eventum

104,601

Victor Praemii Verificatus

Verifica Statum Praemii pro #93904

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum

World Cyber Games 2019 Xi'an est festum ludorum electronicorum per quattuor dies in centro expositionum urbis Xi'an in Sinis celebratum. Eventus triginta milia metrorum quadratorum complexus est atque quingentos quattuor athletas ex triginta tribus nationibus congregavit. Consilium in forma cubi ex insigni eventus derivata fundatur. Puncta, margines et facies cubi in scaenam, signa indicantia et merces applicata sunt. Cubus in uno margine libratus tamquam monumentum luminibus LED ornatum in area centrali aedificatus est. Viae, scaenae et instrumenta ad fluxum visitatorum dirigendum disposita sunt. Programma certamen, caerimoniam apertionis, festum musicum et eventum personarum imitatoriarum comprehendit.

Agnitio

De Praemium A' Design Award Aureum

World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. World Cyber Games 2019 Xi'an Festum Ludorum Electronicorum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensiones et Involucrum: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Notulae: game, eSports, WCG, World cyber games, festival
Technologia Productionis: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Provocatio Designandi: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Investigatio: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiratio: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Duratio Operis: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Cursus Operationis: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Membra Turmae: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung