Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Mobilis Competition Category.

ArgentumMobilis· 2020

Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis

by Willy Lai and Dave Torres

Client: Macy's

Praemium A' Design Award Argenteum Winner in Mobilis Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis

Applicatio Macy's est applicatio mercaturae mobilis quae anno 2019 pro instrumentis Android et iOS iterum designata est. Applicatio clientibus permittit ut producta vestiaria, cosmetica et domestica e telephono intelligenti vel tabella electronica inspiciant emantque. Dispositio munda et simplex est, et indicia visualia a instrumentis communicationis vestiariae et productis technologiae consumptoriae sumit. Instrumenta camera innixa scandendum et solvendum sustinent, et facultates realitatis auctae clientibus permittunt ut producta ante emptionem praevideant. Nova designatio in amplissima investigatione usoris et in responsis clientium fundata est, atque participatio usoris post inceptionem crevit.

The Recognition

About the Praemium A' Design Award Argenteum

Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Macy’s App Redesign Primary Function: Applicatio Mercaturae Mobilis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.