Macy’s Website Interfacies interretialis by Willy Lai and Dave Torres

Macy’s Website Interfacies interretialis by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Interfaciei Competition Category.

ArgentumInterfacies· 2020

Macy’s Website Interfacies interretialis

by Willy Lai and Dave Torres

Client: Macy's

Praemium A' Design Award Argenteum Winner in Interfacies Category

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Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Interfacies interretialis

Interretiale Macy's est interfacies venditionis interretialis quae emptoribus permittit ut merces a Macy's oblatas perscrutentur et emant. Locus interretialis secundum consilia emptorum renovatus est, unde descriptio munda et simplex orta est, ex instrumentis communicationis vestitus et technologiae consumptoribus destinatae inspirata. Technologiae interretiales responsivae accessum per computatoria portatilia, tabellas et telephona sapientia praebent. Investigatio ampla opus direxit, inclusis interrogationibus usuariorum, colloquiis, probatione A/B et probatione usabilitatis. Structura simplicior processum emptionis expedit et participationem usuariorum meliorem reddit.

The Recognition

About the Praemium A' Design Award Argenteum

Macy’s Website Interfacies interretialis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Macy’s Website Interfacies interretialis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Macy’s Website Interfacies interretialis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.