Avgoulakia Fasciculus Venditionis by Antonia Skaraki

Avgoulakia Fasciculus Venditionis by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2021

Avgoulakia Fasciculus Venditionis

by Antonia Skaraki

Client: Zouras Farm

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Avgoulakia Fasciculus Venditionis

Quid prius fuit: gallina an ovum? Haec prima quaestio est quae plerumque respondenda est, sed in hoc casu alia quaestio quoque aderat. Cum productum classicum modo inopinato diversoque gustare vis, quid tibi opus est? Imprimis, praesentatio inopinata quae emineat. Hoc ipsum pro marca Avgoulakia creandum erat, per conceptum creativum qui singularitatem marcae modo moderno, diverso ludicroque traderet.

The Recognition

About the Praemium A' Design Award Ferreum

Avgoulakia Fasciculus Venditionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Avgoulakia Fasciculus Venditionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Avgoulakia Fasciculus Venditionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019