Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.
FerrumInvolucrum· 2021
Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae
Client: Psiloreitis
Praemium A' Design Award Ferreum Winner in Involucrum Category
Verified Award Winner
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About Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae
Textus Libri: Psiloreitis est involucri designatio editionis limitatae pro potione molli Gazoza. Involucrum septuaginta annos productionis notat. Quaeque inscriptio ad diversam decadem refert, ab annis 1950 usque ad annos 2010, formis ad cultum vestium, musicam, et technologiam cuiusque temporis pertinentibus utens. Designationes tamquam moderna centones colorum et figurarum dispositae sunt. Lagena ex vitro facta est, et inscriptio manica chartacea est, tamquam solutio ambientui amica selecta. Quaeque lagena proprium stilum habet, ita ut integra series colligi possit.
The Recognition
About the Praemium A' Design Award Ferreum
Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Psiloreitis Munus Praecipuum: Involucrum Potionis Molliter Carbonatae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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