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Queen Turmeric Notam Consilio by Green Gold

Queen Turmeric Notam Consilio by Green Gold is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Photographia Competition Category.


ArgentumPhotographia· 2020

Queen Turmeric Notam Consilio

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

Praemium A' Design Award Argenteum Winner in Photographia Category

51,825

Verified Award Winner

Verify Award Status for #97933

Colors

The Design

About Queen Turmeric Notam Consilio

Intentio fundatur ratio extensa chessboard regina. Cum duobus coloribus nigrum aurum, in consilio non deferat ad sensus et summus genus reshape imagine visus. In addition ut metallum ad auri lineae, et usum de productum ipsum, elementum in scaenam odam recipiendam impressionem ad set off in bello de latrunculorum gradu lucis et ordinatione utitur ad creare lumen fumus, et bellum.

The Recognition

About the Praemium A' Design Award Argenteum

Queen Turmeric Notam Consilio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Queen Turmeric Notam Consilio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Queen Turmeric Notam Consilio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.
Dimensions & Packaging
All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags
photo,gold,queen,woman,line
Production Technology
We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
Design Challenge
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research
In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
Inspiration
My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in.
Project Duration
2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website
Operation Flow
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Patents
Copyright ©2020 Green Gold
Team Members
Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho
Image Credits
Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.

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