Five Senses Feast Munus Primarium: Designatio Spatii Eventus by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Eventum Competition Category.
AesEventum· 2020
Five Senses Feast Munus Primarium: Designatio Spatii Eventus
Client: Asia Design Interior Renovation Co.ltd
Praemium A' Design Award Aeneum Winner in Eventum Category
Verified Award Winner
Verify Award Status for #99371The Design
About Five Senses Feast Munus Primarium: Designatio Spatii Eventus
Textus Libri: Epulum Quinque Sensuum est designatio spatii eventus creata pro festo degustationis whisky Taipei in Taiwan. Designatio quinque praecipuas instalationes interactivas et tabernam degustationis praebet. Tabula tactilis pellucida et lagena trium librarum processum coctionis visibilem reddunt. Lumen sonorum focatum et magna tabula tactilis visitatores per contenta visualia et acustica ducunt. Sericum verum, cum effectibus sonoris coniunctum, gyrationem whisky simulat. Spectaculum luminum interactivum lagenis whisky utitur ad maturationem in doliis sherry recolendam. Propositum est iter degustationis activum et immersivum.
The Recognition
About the Praemium A' Design Award Aeneum
Five Senses Feast Munus Primarium: Designatio Spatii Eventus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Five Senses Feast Munus Primarium: Designatio Spatii Eventus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Five Senses Feast Munus Primarium: Designatio Spatii Eventus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Tags
- Even Space Design, Glenmorangie WhiskyFest,
- Design Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Project Duration
- Taipei, Taiwan
- Operation Flow
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
- Patents
- Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions - Team Members
- Rong Chen
Artgital Interactive Solutions - Image Credits
- IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
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