Mixed Reality Institutio Holographica by Aleksandr Volkov

Mixed Reality Institutio Holographica by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Eventum Competition Category.

ArgentumEventum· 2020

Mixed Reality Institutio Holographica

by Aleksandr Volkov

Client: Economiton

Praemium A' Design Award Argenteum Winner in Eventum Category

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The Design

About Mixed Reality Institutio Holographica

Realitas Mixta est institutio holographica interactiva pro pegmate expositionis de consilio energetico urbis Moscoviae creata. Institutio principio Spectri Pepperiani nititur, quod additis stratis amplificatum est. Paries fundi LED, tres proiectores in solo positi et lux LED in tecto suspensa una cum bractea holographica, speculis et sono operantur. Lux et umbra animata obiectis proiectis vividum sensum praesentiae tribuunt. Visitatores argumentum in tabula tactili eligunt et figuras graphicaque in aere apparere ac dissolvi spectant.

The Recognition

About the Praemium A' Design Award Argenteum

Mixed Reality Institutio Holographica victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mixed Reality Institutio Holographica opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mixed Reality Institutio Holographica creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.