Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2020
Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award an Sëlwer Winner in Verpackung Category
- 33,699
- Verified Award Winner
- Verify Award Status for #100575
The Design
About Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung
Mtn Dew AMP Game Fuel Launch ass en Design fir eng Gedrénksverpackung an eng Markeidentitéit fir e Ready-to-drink Performance-Gedrénk, dat fir Gamer gemaach gouf. Déi visuell Identitéit ass sou opgebaut, datt se an d'Gaming- an E-Sport-Ëmfeld passt, wärend allgemeng Klischeeën vermidde ginn. Eng staark grafesch Basis ënnerstëtzt zukünfteg Produkter, Partnerschaften a Konsumentenerfahrungen. E komplette Set vu Launch-Assets gouf entwéckelt, deen d'Mark, d'Produkt an d'Konsumentenerfahrung ofdeckt. Den Design zielt drop of, d'Gedrénk op eng authentesch Manéier un E-Sport-Athleten a Gamer ze presentéieren.
The Recognition
About the A' Design Award an Sëlwer
Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Mtn Dew AMP Game Fuel Launch Primary Function: Gedrénksverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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