Platin Verpackung · 2021
Pepsi NFL Limited Edition Gedrénksdousen-Verpackung
- A' Design Award an Platin 2021 in Verpackung
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Gedrénksdousen-Verpackung
Pepsi NFL Limited Edition ass eng Serie vu Gedrénksdousen, déi fir de Maart a Mexiko entwéckelt gouf. Véier Dousen éieren véier American-Football-Equippen: d'Dallas Cowboys, d'Pittsburgh Steelers, d'Las Vegas Raiders an d'New England Patriots. All Dous benotzt d'Faarwepalett vun hirer Equipe. En dynamesche Illustratiounsstil weist Spiller mat iwwerdriwwene Proportiounen, fir de kierperlechen Charakter vum Sport auszedrécken. D'Dousen si gemaach aus Aluminium a mat héichopléisendem Offsetdrock bedréckt. D'Serie war mat enger digitaler Campagne verbonnen a gouf a Geschäfter an online verkaaft.
About the A' Design Award an Platin
Pepsi NFL Limited Edition Gedrénksdousen-Verpackung ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Pepsi NFL Limited Edition Gedrénksdousen-Verpackung weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Pepsi NFL Limited Edition Gedrénksdousen-Verpackung ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
